Turning moments into measurable revenue.
I'm a hospitality marketing and commercial strategy executive with 10+ years driving revenue growth, luxury brand positioning, and market expansion across U.S. and international hospitality markets, in guest experience, branding, sales & marketing, F&B and brand partnerships, and experiential activations.
I curate partnerships and experiences for hospitality that creates a meaningful connection, the kind that makes people feel welcomed, remembered, and makes them talk about their experience.Ada Mabel Rivera
A commercial strategist built inside luxury hospitality.
Former Chief Marketing Officer of the Puerto Rico Tourism Company, leading national and international destination marketing and global representation. My background spans single-property and multi-property luxury and lifestyle hotels, building multi-channel marketing strategies that move ADR, RevPAR, and total hotel performance.
From strategic hospitality and tourism partnerships to F&B marketing and guest experiences that drive outlet growth, I lead high-performing commercial teams anchored in brand positioning that customers remember.
Partnerships & Activations
Bad Bunny Cover & Puerto Rico Issue
Partnered with Vogue México to feature Alma San Juan in its Puerto Rico issue, released alongside the Bad Bunny cover story, putting the property in front of a major international fashion and culture audience.
Dick Clark's New Year's Rockin' Eve
Served as direct liaison for the event's execution at Distrito T-Mobile, leading marketing and PR initiatives to maximize destination visibility and international media reach.
Calle 365 International Activation
Led this experiential activation in Madrid, Spain, strengthening Puerto Rico's European market visibility.
Joseph Perrier Champagne Partnership
Negotiated an exclusive agreement securing Mar y Rosa as Joseph Perrier's first flagship rooftop venue in Puerto Rico.
Wellness Program & Branded Coffee Mug with Artificio
Developed the property's wellness program and a branded artisanal coffee mug as a signature guest-experience product.
Branded Ice Cream with Pinta Gelato
Conceptualized and executed a branded ice cream collaboration, reinforcing local identity and driving guest engagement.
Ready to elevate your business next chapter?
I'm based in Guaynabo, Puerto Rico, and available for hospitality brands seeking guest experience, sales & marketing, F&B, brand partnership, and experiential marketing strategy.